Soraya Wancour is a designer, changemaker, and systems thinker focused on creating a fair, honest, and sustainable fashion industry. As a social and circular designer, she emphasizes care as a foundational approach to developing workable systems and shared responsibility. Through her practice at Studio AMA, Wancour creates collections that highlight social production and circular materials. The insights gained are further developed into a scalable system called PRAGMA, which helps other brands implement similar practices. In addition to her design work, she serves as a speaker and consultant, guiding organizations in integrating care for people and materials from vision to implementation. Wancour’s work bridges studio and strategy, fabric and framework, reinforcing her belief that lasting change begins with action and is sustained through shared efforts.