Julie Kegels is the label of Belgian fashion designer Julie Kegels, a graduate of Antwerp's Royal Academy of Fine Arts. Launched in 2024, the brand debuted at Women's Fashion Week FW24-25 in Paris with the collection 50/50, which challenges contemporary luxury by exploring various female archetypes while balancing elegance and playfulness. Kegels' vision is to defy conventional norms and create garments that resonate with individual wearers, emphasizing the importance of authenticity and expressive sophistication. Her work combines personal memories with modern influences, resulting in a narrative that transcends mere clothing.